An audience is an individual or group of people that consumes different media platforms. Target audience is the intended audience that a media product is aimed at. Every media product has a number or target audiences, these can be split into:
Primary- Main audience- direct interest in product.
Secondary- secondary audience- product is not designed for them, however they may view it because of their children, family and friends etc.
Tertiary- slightly interested in product due to something they know within it. Would usually view/read it.
Target Audience will include...
Age
Gender
Class
Ethnic Group
Interests
Uses & Gratifications
It's useful for a film to have a target audience so they know who they are trying to impress and how they would produce their film to keep their audience interested.
The audiences I think different genres appeal to depend on what age, gender, location, profession and interests they have. E.g. Action may appeal to males of the younger generation with interests in sports and video games.
Survey Monkey Results-https://www.surveymonkey.com/r/RMZLQCV
I sent this to multiple people through social media such as snapchat, facebook and Whatsapp.
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