Saturday, 21 November 2015

PLANNING- Who’s our target audience?

Who’s our target audience?

Our film opening’s audience will not be family as our genre is thriller/horror which wouldn’t be suitable for young children. As our film will be played by teenagers and the narrative links with youth culture with the use of Facebook and going to parties which is more associated with teenagers and young adults rather than adults and young children.

I think that the top regions for the film will be London or other inner city regions as the film will be set in the streets and will have an urban feel in which will be more relevant for audiences with the city also inner cities will have more cinemas and an increased amount of platforms to watch the film rather than more rural areas.

I think that a lot of the audience will be students or unemployed just coming out of education as we are targeting a young audience with the narrative and actors within the opening, relating to youth culture.

I think our target audience will consume a wide range of popular media from fashion, social media, TV and movies that are typical of youth culture making sure they are on top of the latest brands and media platforms.


Thrillers also seem to be popular with an older wider audience as it is intelligent compared to a graphic horror movies which audience is more of a younger generation. Taking this on bored our opening will be typical of a thriller opening and imply more than it graphically and obviously shows. 

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